The tourism industry in Bhutan is founded on the principle of sustainability, meaning that tourism must be environmentally and ecologically friendly, socially and culturally acceptable and economically viable. The number of tourists visiting Bhutan is regulated to a manageable level because of the lack of infrastructure also.
The Royal Government of Bhutan recognizes that tourism is a world-wide phenomenon and an important means of achieving socio-economic development particularly for a developing country like Bhutan. It also recognizes that tourism, in affording the opportunity to travel, can help in promoting understanding among people and building closer ties of friendship based on appreciation and respect for different cultures and lifestyles.
Towards achieving this objective, the Royal Government, since inception of tourism in the year 1974, has adopted a very cautious approach to growth and development of the tourism industry in Bhutan. In order to minimize the problems, the number of tourists has been maintained at a manageable level and this control on number is exercised through a policy of government regulated tourist tariff.
Bhutan’s consistent tourism policy of high value, low impact has helped the Kingdom ensure its rich living culture. The Kingdom represents a mystical destination left for those seeking a journey back into time. Visitors walk into rich and vibrant culture still living in the dances and songs, festivals and legends, the art and architecture, all in a pristine natural setting of majestic mountains and lush valleys.